FIGHTING WORDS // PACQUIAO vs ALGIERI

Client: Top Rank

Tumblr, Website, Banner Campaign

Ignition Interactive created a custom Tumblr site for Top Rank in order to help promote this upcoming fight. The site allows people to create trash talk between the two fighters. Both fighters are known as "nice guys" who don't speak poorly about their competitors. So we thought we'd let the fans do it for them! Through a series of custom animations and funny quotes people can create their own gifs to post and share. 

I was responsible for defining the visual identity of this campaign, shaping both its aesthetic and overarching concept. The design featured a classic Red vs. Blue style, enhanced with dynamic paint strokes to convey action and movement for the upcoming fight. I designed the Tumblr page and website, as well as both rich media and static banners. Additionally, I had the privilege of art directing our animators in the creation of animated GIFs, ensuring a cohesive and engaging final product.